The Savvie Insights Blog

Get More for Less: Does FreshCo Price Match?

Written by Savvie | Apr 11, 2024 2:16:47 PM


In the realm of grocery shopping, saving a few dollars here and there can make a significant difference. For savvy shoppers looking to stretch their budget, price matching has become a popular strategy.

Among the many grocery chains, FreshCo stands out as a go-to destination for quality products at competitive prices. However, the question lingers: does FreshCo offer price matching?

Delving into this inquiry is essential for consumers aiming to maximize their savings without compromising on quality. In this article, we explore FreshCo's price-matching policy and outline how Savvie can unlock savvy savings at FreshCo and a variety of your favourite grocery stores. 

What Is Price Matching?

Price matching is a strategy employed by shoppers to secure products at lower costs. This method involves comparing the prices of a product across one or more stores. If customers notice significant price disparities between different stores, they may refrain from making purchases altogether.

This approach fosters customer loyalty towards their preferred store. It is natural for individuals to be drawn to reasonably priced, higher-quality products. Therefore, if retailers aim to attract more customers, implementing a price match policy is essential.

Various stores and businesses have their own distinct price match policies, whether online or physical. It's important for every buyer to familiarize themselves with these policies to take full advantage of potential savings.

Does FreshCo Price Match? 

Yes, FreshCo does offer price matching. Their "Lowest Price" guarantee ensures that if a competitor within the local store's geographic trade area offers a lower price on any item FreshCo carries, they will sell that item for 1 cent less than the competitor's advertised price when provided with the competitor's current flyer (either print or digital).

Other Canadian Stores That Offer a Price Match Policy

As prices continue to rise in Canada, grocery items are not exempt from the trend. With daily increases in prices, consumers are increasingly seeking better-quality products while also striving to save money. The availability of price match policies at various stores across Canada proves highly advantageous for these objectives.

 

Real Canadian Superstore

Real Canadian Superstore offers customers a price match policy. They match the price of the significant store located in their geographic area. They also provide a four-item price match per buyer per transaction.

No Frills

No Frills offers customers a price-match policy that benefits them. They match the prices of products at competitor stores in their geographic area, enabling buyers to be loyal to their store. They allow price matches of four items per buyer per transaction.

Food Basics

Food Basics does not offer any price match policy on purchasing grocery items. Food Basics offers customers other ways to save money when buying different grocery items. These ways include

  • Their brand of grocery items sells at relatively lower prices
  • Weekly Flyers with discounts and deals
  • They also benefit students by offering a discount student program of 10% off on Tuesdays

Comparing FreshCo's Price-Matching Policy with Other Grocery Stores

FreshCo's commitment to keeping prices low through their "Lowest Price" guarantee is a significant benefit for budget-conscious shoppers. Here’s how FreshCo's price-matching policy compares with other major grocery stores in Canada:

  • Costco: While Costco is known for its bulk purchases and low prices, it has a specific price-matching policy for certain electronics and appliances rather than groceries.
  • Food Basics: Although Food Basics does not offer price matching, they primarily focus instead on low prices through other sales and discount strategies.
  • Loblaws: Instead of price matching, Loblaws prioritizes delivering quality and service to add value.
  • Metro: Despite not having a price match guarantee, Metro focuses on delivering low prices, high-quality items and attractive deals.
  • Walmart: A leader in price matching, Walmart ensures low prices through their comprehensive price-matching policy, which is widely recognized for its effectiveness.
  • Shoppers Drug Mart: This retailer, centred on pharmacy goods, does not have a price-matching policy but offers customer rewards via Optimum Points.
  • No Frills: Unlike FreshCo, No Frills does price match with their competitors, reinforcing their commitment to low pricing.

This comparison highlights the diverse approaches to price matching across other grocery stores in Canada, giving shoppers a clearer understanding of where they might find the best value for their grocery dollars.

Limitations of FreshCo's Price-Matching Policy

FreshCo's official website specifies certain exclusions to their price match guarantees. These exclusions encompass items sold by in-store third-party vendors, prescriptions, gift cards, liquor, tobacco, products prohibited from discounts by law, as well as 'spend x get x' purchases, clearance sale items, and 'free' promotions and discounts obtained through loyalty or other customer programs. Despite these limitations, FreshCo undoubtedly extends its price match policy to a wide range of products:

  • Tobacco prescriptions, gift cards, liquor
  • Clearance sales spend x get x, promotions
  • Competitor loyalty or other program discounts
  • Items from in-store third-party vendors

FAQs

Who is FreshCo owned by?

FreshCo is a discount supermarket owned by Sobeys.

What stores does FreshCo price match with?

FreshCo price matches with stores within their geographic trade area, including No Frills, Real Canadian Store, Walmart, and Food Basics.

Final Words

Long story short, if you're looking for some great deals on your grocery items, FreshCo is the place to be. With price matching options and regular deals and discounts, it's sure to leave your pantry and your wallet full. 

And if you want to save time and money at the grocery store, download Savvie.

Savvie is a grocery shopping app that gives you exclusive access to all the hottest deals, sales, and discounts at all your favourite stores.